How To Sell Yoga Videos Online
Final week we discussed offering your yoga services via video conferencing and alive streaming. Another way to sell your yoga services virtually is via prerecorded yoga content. If you lot decide to offer prerecorded yoga content, yous would record yourself demonstrating a yoga class with a video camera or your telephone, edit information technology and make it available to students on YouTube or Vimeo via a individual link. This option is a bit more labor-intensive on your part, but this content volition be "ever-green", meaning that you would exist able to sell it to people over and over.
Setting up a total diddled virtual yoga studio is fourth dimension-consuming and labor-intensive. In that location are many details that go into selling yoga videos online, so yous would need to learn some new skills or pay other people to prepare them up for you lot. Today we will focus on how to do it yourself, right now, with minimal equipment and minimal financial investment. Information technology's a nifty place to start to see whether or not y'all desire to go that route.
Step 1. Ready to tape your video
The basic equipment that's required for recording yoga videos is your mobile phone and a tripod to hold it. Other things you demand to consider are:
- Content. Make sure that your class will be useful to your students right now, and then that they are motivated to purchase it.
- Lighting. Information technology is best if yous position your mat across from a brilliant window without whatsoever windows behind you.
- Background. Go on your background clutter-complimentary and equally ambient as possible.
- Altitude. Make certain that your camera is far plenty from your mat then that your whole trunk fits into the flick, whether you lot are continuing with arms up or lying on the floor in a twist.
- Attire. Make sure that your clothes are not too baggy, then that your students can come across what y'all are doing with your body. The clothes shouldn't be too revealing at the bust line, in the arm holes, or in the mid-section, information technology shouldn't gape or slide over your head when y'all do Down Facing Dog or a similar pose. Busy prints don't await good on photographic camera, and I discover that dark colors in the darker room can expect and feel depressing. Consider what kind of mood you are trying to create for your students, as a lot of people are naturally sensitive to colour.
- Sound. There are three main ways of recording audio: alive narration of the exercise, prerecorded sound and after-the-fact voiceover.
- Alive narration is when y'all teach the form as you go, just like you would usually do in a live class. The problem is that your students might not exist able to hear you lot when yous are upside downwards or plough abroad from the camera. To make this work, you lot would need to get an external wireless microphone to connect to your camera. Another concern that rules this method out for me personally, is the natural huffing and puffing that happens when yous move and talk at the aforementioned fourth dimension. Non everybody wants to listen to the breathing sounds of the instructor. But, if your practice is non very strenuous, this might work for you.
- Prerecorded sound ways recording narration for the practice ahead of fourth dimension in a quiet identify (walk-in closet works slap-up!) to i of your devices (phone, laptop or tablet) using GarageBand (on Apple devices ) or Sound Recorder (on PCs) or a like app. That way you lot end up with very clean and high-quality sound (particularly if yous have an external microphone). Y'all tin can also tape yourself with built-in Voice Memos app on your phone. During the video recording, you just play the audio of the practice and follow along with it. At the video editing stage, you lot would replace the audio track from your video with the audio rails from your original audio recording. Proceed in heed that you lot would need two separate devices for this organization – one to play the sound when y'all record your video, and another one for recording your video. This has been my preferred method of recording videos for many years.
- After-the-fact voiceover is similar to what they practice in movies. You record the video of the practise first without any instructions and then add together instructional narration during editing. I have found that this method takes much longer than whatever other. When y'all practise your own yoga exercise, y'all normally move also fast to fit proper instructions in after the fact. And then you end upwards struggling during the editing stage considering yous either have to talk very fast, or cutting out important details, or try to edit the video to fit all the instructions in – and this takes a long time. Personally, I observe it difficult to narrate the practise while information technology'southward happening on the screen, so I only exercise it for very short practices that involve mostly breathing and meditation, when timing is non that much of an issue.
Footstep ii. Record your practice
Step 3. Edit your practice
After you record your do, you will need to edit it with iMovie (Apple) or a similar alternative for PC. If your recording went well, all you need to do is cut off the very get-go of your recording, when you lot turn your camera on and get downward on your mat (and perchance replace it with a screen with your logo and the name of the practise), and the very end, when you turn your camera off. You would and so replace your audio file (if you lot are using audio methods ii or three) and then export your video into .mp4 format to have information technology fix for posting on YouTube or Vimeo.
If the recording didn't get smoothly, you might have to edit parts where you coughed, or had to ready your clothes, or made a fault in your narration or motion. Of course, yous can get very artistic with your video and play with effects and titles, just remember that all that takes a lot of time.
Footstep 4. Upload your video
After yous export your video, you will need to load it to your YouTube or Vimeo account. Both services permit you to make your video "private" so that just people who have access to the individual link tin can view information technology.
Step 5. Create Buy Now button
Subsequently you postal service your video, go to your PayPal account and create a Buy Now button that people can utilise to purchase this practice. Assign a price (be reasonable nearly information technology) and copy button code.
Stride 6. Email your students
Create an email for your students with some useful tips that chronicle to the video, and an offering to purchase your practice video. Be frank with your students well-nigh needing income to become you through this uncertain time and describe your process for selling the practice (they buy it first, then you lot send them the link to the practice). Add the lawmaking for Purchase Now button from PayPal.
Step 7. Send an email with private link to your practise
In one case yous get a notification from PayPal that someone had purchased your practice, send them an email with the individual link to your do. Later, check in with the same educatee to see how they liked the video and if they accept whatsoever requests for other practices.
You lot might be wondering – there is an abundance of free and paid yoga classes available online – why would people buy from me? They would buy it because of YOU – because they like you lot, trust you and want your reassuring presence in their lives. Don't try to be like anybody else, and don't try to compete with other yoga online platforms that practice this professionally. Of course, you will not accept the same polished product or the aforementioned latitude of reach. But you lot accept you, your individual educational activity style, the fashion you connect to your students, how you lot comfort them when they demand it. Lean into your strengths, do your affair and make sure that your entire mailing list knows what you now offer. Stay in impact with them, denote new classes, offer them sequences for home practise and do other things to maintain that connexion. Next week we will talk nearly other strategies that you can use to cultivate the connection with your current students and to augment your reach–melody in!
Source: https://sequencewiz.org/2020/04/01/how-to-record-your-own-yoga-videos-and-offer-them-for-sale/
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